Brain Science

Stop Looking for Ideas. Look for Problems.

Entrepreneurship has developed an obsession with ideas. People ask: “What business should I start?”

The Best Businesses Often Begin With Something Broken

The next billion-dollar company may not begin with a brilliant idea. It may begin with someone asking: “Why the hell does this still work like this?”

What We Still Don't Understand About the Brain

We have mapped neurons. We can record electrical activity. We can watch parts of the brain activate while people see, speak, remember, decide and sleep.

Why AI Needs More Than Better Models

There is a seductive idea in AI: Build a smarter model and everything follows. But intelligence doesn't exist in isolation.

AI Is Not Just a Software Revolution

AI began as a software story. Algorithms. Neural networks.

The Startup Ideas Hiding Inside Broken Infrastructure

When people search for startup ideas, they usually look at screens. Apps. Websites.